ACH Watches is a real-world branding project I completed during the first year of my design studies in 2021. The goal was to create a complete visual identity for a luxury watch brand based in the UAE, Lebanon, and Qatar. I designed a custom logotype that, while not bilingual, was carefully crafted to resonate with both Arabic and Western visual cultures. Alongside the logo, I developed the brand’s color palette, typography system, packaging, and printed assets. This project marked one of my first experiences applying design thinking to a real client with an international and culturally nuanced identity.
