Portfolio under construction

COMING SOON.

I’m rebuilding my portfolio. See you soon.

While the portfolio takes shape

UX & Digital Designer

User journeys · Design systems · Human Experience & AI

I translate user and business needs into clear journeys, inclusive interfaces and useful tools. My approach combines research, prototyping and visual consistency, with a focus on cognitive biases and how AI can amplify them.

View my full experience

Professional experience

UX & Digital Designer

Smart Enseignes · Now a freelance client · 2023 - present · Drap, France

Redesigned journeys and content hierarchy for yachting, retail and luxury audiences, informed by data and user feedback.
Built a Figma design system to unify interfaces and support iteration, then implemented designs in Webflow.
Develop custom business applications using AI-assisted coding to streamline internal operations and automate marketing tasks.

Digital Designer & UX Consultant

Freelance · 2021 - present · Nice & remote

Conduct UX audits and recommend customer journey improvements for private aviation and interior design businesses.
Design prototypes, responsive interfaces and visual identities for lifestyle and wellness brands and startups.

Speaking & training

VivaTech 2026 · Sovereignty Arena · Speaker
Talk on the false consensus effect and how AI reproduces it at scale, through the lens of Human Experience Design.

Bay Atlantic University · 2026
Designed and delivered a masterclass and workshop on generative AI, reasoning AI and business applications.

Independent trainer · AI & digital
Deliver training for a partner training organisation.
Training activity registered with DREETS (France, NDA).

UX & Digital expertise

Research & analysis: interviews, UX audits, user journeys and business needs.

Interaction & UI: Figma prototyping, design systems, mobile-first, accessibility, LTR/RTL.

Evaluation: usability testing, behavioural analysis, user feedback and iteration.

Education

UX/UI Diploma · American University of Beirut - Mediterraneo · August 2025

French vocational baccalaureate · Print & Multimedia Production · Don Bosco, Nice

Tools & delivery

Figma · Adobe Creative Cloud · Webflow / Framer · Make / n8n · Generative AI · HTML / CSS / JavaScript

Languages

French: professional fluency · English: C2 · Lebanese Arabic: native